All the AI hype.
Zero fluff.
Our POVs on everything happening across AI and agentic, how this stuff works, what we’re learning, and where it’s headed.
Our thinking
The doom-marketing bill just came due
Anthropic sold danger for two years. Then the US government took the pitch literally and switched Fable 5 off worldwide — and now argues the threat was overblown.
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Is there a model worth killing human creativity for?
The machine can make the ad. The effectiveness data says the part it can’t make — the feeling — is the exact part that was paying you.
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The token bill nobody puts on the slide
You’re sold AI by the token. You pay for it by the task — and one popular agent burns ~13,900 tokens of overhead before you type a word.
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What are 10 billion humans supposed to do?
Everyone is betting on AI. Who’s investing in humans? The case for HX Design — and building the Human OS for a post-work world.
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The Agentic Survival Blueprint for Media Agencies
AI agents now do in 10 minutes what a planning team does in two days. The model built on headcount is breaking — here’s how agencies survive.
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Creator Economy 2030 — Whitepaper
Influencer marketing is dead. The seven structural shifts reshaping media, commerce and culture by 2030 — and why the winner is the Creator OS.
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Programmatic: The Real Opportunity No One Talks About
Strip back the jargon and the real prize was never cheaper display — it’s inverting the $80 billion TV market.
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Where a business is quietly losing money
Walking the floor, following the work as it really happens, and pinpointing exactly where time and money leak — before we build a single agent.
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When should AI act on its own — and when shouldn’t it?
Where to keep a human in charge, where to let the system run, and how to make that boundary explicit, auditable, and yours.
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Why we passed on twenty years of tech fads
The case for waiting until the tools could finally do the work — and what finally changed our mind about agentic systems.
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Kitsune AInowAutonomy is a dial, not a switch. A short thread on where we keep a human in the loop — and where we don’t.
Kitsune AI2dWe don’t write strategy decks. We deploy autonomous systems into the pipelines where value actually leaks.
Kitsune AI4d$25B in ITeS exports is the target. The leap won’t come from more outsourcing — it comes from owning the IP.
